{"id":531579,"date":"2026-05-28T11:16:14","date_gmt":"2026-05-28T04:16:14","guid":{"rendered":"https:\/\/thailandfoundation.or.th\/?p=531579"},"modified":"2026-05-28T11:19:44","modified_gmt":"2026-05-28T04:19:44","slug":"suraphon-sombatjaroen-on-78-rpm-the-development-of-thailands-king-of-music-business","status":"publish","type":"post","link":"https:\/\/thailandfoundation.or.th\/th\/suraphon-sombatjaroen-on-78-rpm-the-development-of-thailands-king-of-music-business\/","title":{"rendered":"Suraphon Sombatjaroen on 78 rpm: The Development of Thailand\u2019s King of Music Business"},"content":{"rendered":"
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Suraphon Sombatjaroen
Photo credit: Wikipedia<\/figcaption><\/figure><\/div>\n\n\n

Luk Thung, or Thai country music, has been dear to the hearts of Thai people for decades. This article tells the story of Suraphon Sombatjaroen, Thailand\u2019s legendary \u201cKing of Luk Thung,\u201d and his rise not only as a musical innovator but as a savvy entrepreneur. Dr. James Mitchell examines how Suraphon\u2019s use of 78 rpm records, relatable storytelling, and rural-to-urban appeal helped shape a distinctly Thai popular music genre. His business model, lyrical voice, and command of the early recording industry laid the groundwork for the future of Thai music culture.<\/p>\n\n\n\n

Suraphon\u2019s music bridged rural memory and urban dreams, leaving a lasting imprint on generations of his fans. The Thailand Foundation invites you to discover how his journey reflects broader Thai values of <\/em>community and adaptability. <\/p>\n\n\n\n

\u0e2d\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e40\u0e15\u0e47\u0e21 (PDF)<\/a><\/p>\n\n\n\n

Authors: Dr. James Mitchell<\/p>\n\n\n\n

This article was published in the Rian Thai International Journal of Thai Studies and is being shared by the Thailand Foundation with permission from the Thai Studies Center, Chulalongkorn University, all rights reserved to the owner of the material.<\/p>","protected":false},"excerpt":{"rendered":"

Luk Thung, or Thai country music, has been dear to the hearts of Thai people for decades. This article tells the story of Suraphon Sombatjaroen, Thailand\u2019s legendary \u201cKing of Luk Thung,\u201d and his rise not only as a musical innovator but as a savvy entrepreneur. Dr. James Mitchell examines how Suraphon\u2019s use of 78 rpm […]<\/p>\n","protected":false},"author":15,"featured_media":531582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,305,440],"tags":[],"class_list":["post-531579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture-and-heritage","category-media-and-entertainment","category-rian-thai-journal"],"acf":[],"yoast_head":"\nSuraphon Sombatjaroen on 78 rpm: The Development of Thailand\u2019s King of Music Business - Thailand Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thailandfoundation.or.th\/th\/suraphon-sombatjaroen-on-78-rpm-the-development-of-thailands-king-of-music-business\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suraphon Sombatjaroen on 78 rpm: The Development of Thailand\u2019s King of Music Business - Thailand Foundation\" \/>\n<meta property=\"og:description\" content=\"Luk Thung, or Thai country music, has been dear to the hearts of Thai people for decades. 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