{"id":529571,"date":"2025-09-30T13:12:55","date_gmt":"2025-09-30T06:12:55","guid":{"rendered":"https:\/\/thailandfoundation.or.th\/?p=529571"},"modified":"2026-02-05T15:48:22","modified_gmt":"2026-02-05T08:48:22","slug":"buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2","status":"publish","type":"post","link":"https:\/\/thailandfoundation.or.th\/th\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\/","title":{"rendered":"Buddha Bless and Dharma Products: A New Trend of Dharma Teaching in Thailand"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"798\" height=\"590\" src=\"https:\/\/thailandfoundation.or.th\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-145310.png\" alt=\"\" class=\"wp-image-529578\" style=\"width:387px;height:auto\" srcset=\"https:\/\/thailandfoundation.or.th\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-145310.png 798w, https:\/\/thailandfoundation.or.th\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-145310-300x222.png 300w, https:\/\/thailandfoundation.or.th\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-145310-150x111.png 150w, https:\/\/thailandfoundation.or.th\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-145310-768x568.png 768w, https:\/\/thailandfoundation.or.th\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-145310-16x12.png 16w\" sizes=\"(max-width: 798px) 100vw, 798px\" \/><figcaption class=\"wp-element-caption\">Chutukham amulets and Chatukham cookies<br>(Picture from article)<\/figcaption><\/figure><\/div>\n\n\n<p>In this engaging article, Pram Sounsamut explores innovative methods of teaching Buddhism in contemporary Thailand. From hip-hop band Buddha Bless to Phra Phayorm\u2019s Dharma-themed wristbands, cookies, and slogans, these new approaches merge pop culture with Buddhist teachings. By infusing everyday objects and catchy lyrics with moral messages, these modern forms of Dharma teaching reach youth and urban audiences who may find classical forms too distant or difficult.<\/p>\n\n\n\n<p>The Thailand Foundation invites you to discover how Thai creativity keeps spiritual traditions alive and relevant. These new forms of Dharma dissemination reflect Thai values of <em>tham bun<\/em> (merit-making), <em>sangkhom<\/em> (social harmony), and <em>prab tua<\/em> (adaptability). They show how modern culture and ancient wisdom can coexist, making Buddhism more approachable and integrated into everyday life in Thailand.<\/p>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1_fMEdTenSXb2YU0rV5Vf8dHbAuBxf8jv\/view\">\u0e2d\u0e48\u0e32\u0e19\u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e40\u0e15\u0e47\u0e21 (PDF)<\/a><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>\u0e1c\u0e39\u0e49\u0e40\u0e02\u0e35\u0e22\u0e19: \u0e40\u0e1b\u0e23\u0e21 \u0e2a\u0e27\u0e19\u0e2a\u0e21\u0e38\u0e17\u0e23<\/strong><\/p>\n\n\n\n<p>* \u0e1a\u0e17\u0e04\u0e27\u0e32\u0e21\u0e19\u0e35\u0e49\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e01\u0e32\u0e23\u0e15\u0e35\u0e1e\u0e34\u0e21\u0e1e\u0e4c\u0e43\u0e19&nbsp;<strong><em>Rian Thai International Journal of Thai Studies <\/em><\/strong>\u0e41\u0e25\u0e30\u0e40\u0e1c\u0e22\u0e41\u0e1e\u0e23\u0e48\u0e42\u0e14\u0e22 \u0e21\u0e39\u0e25\u0e19\u0e34\u0e18\u0e34\u0e44\u0e17\u0e22 \u0e0b\u0e36\u0e48\u0e07\u0e44\u0e14\u0e49\u0e23\u0e31\u0e1a\u0e2d\u0e19\u0e38\u0e0d\u0e32\u0e15\u0e08\u0e32\u0e01\u0e28\u0e39\u0e19\u0e22\u0e4c\u0e44\u0e17\u0e22\u0e28\u0e36\u0e01\u0e29\u0e32 \u0e08\u0e38\u0e2c\u0e32\u0e25\u0e07\u0e01\u0e23\u0e13\u0e4c\u0e21\u0e2b\u0e32\u0e27\u0e34\u0e17\u0e22\u0e32\u0e25\u0e31\u0e22 \u0e17\u0e31\u0e49\u0e07\u0e19\u0e35\u0e49\u0e25\u0e34\u0e02\u0e2a\u0e34\u0e17\u0e18\u0e34\u0e4c\u0e17\u0e31\u0e49\u0e07\u0e2b\u0e21\u0e14\u0e40\u0e1b\u0e47\u0e19\u0e02\u0e2d\u0e07\u0e40\u0e08\u0e49\u0e32\u0e02\u0e2d\u0e07\u0e1c\u0e25\u0e07\u0e32\u0e19\u0e15\u0e49\u0e19\u0e09\u0e1a\u0e31\u0e1a<br><\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In this engaging article, Pram Sounsamut explores innovative methods of teaching Buddhism in contemporary Thailand. From hip-hop band Buddha Bless to Phra Phayorm\u2019s Dharma-themed wristbands, cookies, and slogans, these new approaches merge pop culture with Buddhist teachings. By infusing everyday objects and catchy lyrics with moral messages, these modern forms of Dharma teaching reach youth [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":529578,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[314,313,440],"tags":[278],"class_list":["post-529571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-lifestyle","category-lifestyle","category-rian-thai-journal","tag-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buddha Bless and Dharma Products: A New Trend of Dharma Teaching in Thailand - Thailand Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thailandfoundation.or.th\/th\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buddha Bless and Dharma Products: A New Trend of Dharma Teaching in Thailand - Thailand Foundation\" \/>\n<meta property=\"og:description\" content=\"In this engaging article, Pram Sounsamut explores innovative methods of teaching Buddhism in contemporary Thailand. From hip-hop band Buddha Bless to Phra Phayorm\u2019s Dharma-themed wristbands, cookies, and slogans, these new approaches merge pop culture with Buddhist teachings. By infusing everyday objects and catchy lyrics with moral messages, these modern forms of Dharma teaching reach youth [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thailandfoundation.or.th\/th\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\/\" \/>\n<meta property=\"og:site_name\" content=\"Thailand Foundation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thailandfoundation\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-30T06:12:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T08:48:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thailandfoundation.or.th\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-26-145310.png\" \/>\n\t<meta property=\"og:image:width\" content=\"798\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"administrator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@foundationthai\" \/>\n<meta name=\"twitter:site\" content=\"@foundationthai\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"administrator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 \u0e19\u0e32\u0e17\u0e35\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thailandfoundation.or.th\\\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thailandfoundation.or.th\\\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\\\/\"},\"author\":{\"name\":\"administrator\",\"@id\":\"https:\\\/\\\/thailandfoundation.or.th\\\/#\\\/schema\\\/person\\\/ed1d43278f0e6246c5365e3ae2908eb0\"},\"headline\":\"Buddha Bless and Dharma Products: A New Trend of Dharma Teaching in Thailand\",\"datePublished\":\"2025-09-30T06:12:55+00:00\",\"dateModified\":\"2026-02-05T08:48:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thailandfoundation.or.th\\\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\\\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\\\/\\\/thailandfoundation.or.th\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thailandfoundation.or.th\\\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thailandfoundation.or.th\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/Screenshot-2025-08-26-145310.png\",\"keywords\":[\"Articles\"],\"articleSection\":[\"Articles\",\"Lifestyle\",\"Rian Thai Journal\"],\"inLanguage\":\"th\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thailandfoundation.or.th\\\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\\\/\",\"url\":\"https:\\\/\\\/thailandfoundation.or.th\\\/buddha-bless-and-dharma-products-a-new-trend-of-dharma-teaching-in-thailand-v2\\\/\",\"name\":\"Buddha Bless and Dharma Products: A New Trend of Dharma Teaching in Thailand - 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