(Picture from article)
In this engaging article, Pram Sounsamut explores innovative methods of teaching Buddhism in contemporary Thailand. From hip-hop band Buddha Bless to Phra Phayorm’s Dharma-themed wristbands, cookies, and slogans, these new approaches merge pop culture with Buddhist teachings. By infusing everyday objects and catchy lyrics with moral messages, these modern forms of Dharma teaching reach youth and urban audiences who may find classical forms too distant or difficult.
The Thailand Foundation invites you to discover how Thai creativity keeps spiritual traditions alive and relevant. These new forms of Dharma dissemination reflect Thai values of tham bun (merit-making), sangkhom (social harmony), and prab tua (adaptability). They show how modern culture and ancient wisdom can coexist, making Buddhism more approachable and integrated into everyday life in Thailand.
Author: Pram Sounsamut
* This article was published in the Rian Thai International Journal of Thai Studies and is being shared by the Thailand Foundation with permission from the Thai Studies Center, Chulalongkorn University, all rights reserved to the owner of the material.
